Volt is an electric bike touring company offers traditional group tours along with utilizing technology to streamline a solo touring option to give users the freedom and privacy to see the destinations at their own pace.
Volt is an interactive touring experience that fuses e-biking and a mobile application to create an experience that is unique and impactful. The brand must remain cohesive for effective representation across the five cities it's offered in.
The identity references motion and electricity while maintaining the shape of a bike profile. The Volt identity is adaptable to all settings, and city location tags are used for differentiation within the brand.
The mobile app is used on the self guided tour. Volt's app contains multiple touch points a user will need while touring such as itinerary, navigation, and local places to eat. Users have access to a phone charging port on the bike and have immediate access to Volt representatives in case of questions or emergencies.
DEALS WITH VOLT
When choosing a lunch option, the user can search deals of local restaurants that partner with Volt to offer discounts for customers.
Volt's website is modern, easy to navigate, and extends on Volt's visual language. Customers can find out more about the types of tours offered and view photo albums of past tours uploaded by other users from each city.
Posters around Volt's destination cities and print ad's in travel magazines will urge costumers to visit the web page and learn more about the services offered.